From Vision to Venture
" We turn early-stage chaos into launch-ready clarity"
Hayleigh Goodman-Smith - Founder & Managing Partner
THE MISSION
At hgs, our mission is simple: we help investors to successfully launch the startups they believe in.
hgs acts as a rapid-response hit-team providing expert leadership to help founders transform early-stage ideas into impactful launches.
We align governance, operations, and product through the creative lens of media, marketing, and brand.
We’re not advisors on the sidelines. We build with founders and from within, shaping the systems, stories, and strategies that make startups ready to launch, scale, and lead.
THE EXECUTION
Every dollar is invested wisely and transparently, with hands-on guidance from fractional C-suite professionals who don’t just advise; they execute.
Once the launch is underway, we manage a smooth handover, helping founders hire and build their permanent leadership and operating team.
THE SUPPORT
This allows founders to remain laser-focused on building their product, while being supported by a world-class launch team during the most critical early stage.
Having the right suite of skills on your team can make the difference between success and failure. With hgs, investors can rest assured that nothing is left to chance.
THE RESULT
Investors can feel confident they’ve set their startups up with the very best launch expertise. Founders gain the operational support they need to scale with strength.
For both, the timeline to success - whether that’s measured by revenue or exit - is accelerated.
Empowering Startups. Crafting Brands.
Driving Growth.
Every startup, no matter the product, needs a solid base of expert services to launch successfully. Alongside founders, hgs designs and embeds the systems, stories, and talent that make growth repeatable.
We turn ambition into structure, building the operational, creative, and human foundations that prepare ventures to grow with confidence and credibility.
Our embedded model moves through three pillars — each designed to build capability, deliver results, and ensure a smooth transition to long-term ownership.
Our services are built on three pillars
Governance & Accountability
We work with founders to establish strategic clarity, operational structure, and creative direction. Every engagement begins by building the frameworks and governance models that enable disciplined growth.
Execution & Operational Support
hgs provides fractional leadership across operations, marketing, growth, data, revenue, product, technology, AI, communications, PR, talent, content development, and creative functions. We deliver results quickly and efficiently, working with founders while keeping investors informed and engaged.
Transition & Handover
Supporting founders in building permanent in-house teams, transferring critical knowledge, and preparing startups for sustainable scale, our structured handover process ensures clarity, continuity, and confidence for investors and leadership alike.
Commercial Affairs
Marketing
Technology
AI
Human Resourcing
PR
Comms
Content Development
Growth
Revenue
Product
Consultants
"Our experts span every critical discipline needed to take a startup from idea to market with precision and impact"
" I help founders and investors turn bold ideas into successful, scalable businesses through smart governance, commercial strategy, and hands-on execution. "
At hgs, we’ve brought together a rare blend of business specialists and creative visionaries, the kind of team you’d expect to find spread across multiple companies, now collaborating seamlessly as part of hgs.
All our consultants work remotely and can engage as a fractional team, combining flexibility with efficiency to deliver world-class expertise. This approach allows us to provide sustainable support, giving startups access to top-tier guidance tailored to their needs.
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Scott brings nearly three decades of global creative experience to the table, with over 20 years as a Creative Director leading award-winning work across the UK, the Middle East, and Australia.
Known for transforming agencies and building high-performing teams, he has spearheaded campaigns for iconic brands and landmark initiatives—from FIFA and NEOM to Qatar Airways and Audi. His leadership style is rooted in collaboration, curiosity, and a relentless drive to continuously raise the bar of creative excellence with a smorgasbord of international awards like Cannes Lion, D&AD, Effies, Clio’s and many more under his belt.
His guiding principle? To stay curious.
At HGS, Scott draws on decades of experience leading global creative teams to unite strategy, storytelling, and innovation. By shaping distinctive brand platforms and integrated campaigns, he helps clients transform complex challenges into inspiring, insight-driven solutions that spark growth, strengthen customer connections, and deliver measurable business impact.
Partners
Amplifying our impact through partnership.
hgs extends its capability through a network of selected partners who share our commitment to clarity, creativity, and disciplined execution.
Each partnership strengthens a different dimension of our offer, from strategic storytelling to advanced media technology, ensuring that every venture we support benefits from integrated, best-in-class expertise.
Flagship Media
Brand & Digital Content Strategies.
Reason8 Media
Broadcast Technical & Technology AI driven media solutions.
ID8 Media
Creative services and AI technology driven solutions.
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WORK WITH US
We collaborate with those shaping meaningful growth.
Structure, story, and strategic precision built for longevity and momentum.
Let’s build together.